Amplifying Diverse Voices in Gaming

To create and promote Gaming While Black, a Doritos branded content initiative that would highlight and give a voice to underrepresented black video gamers and cultural tastemakers, while simultaneously boosting brand awareness for Doritos.

Develop an entire channel of engaging content featuring multiple show concepts, showcasing black gaming influencers with millions of followers, and using Doritos' brand to bring attention to a demographic that is often overlooked.

Collaborated with a talented team to create a diverse range of content featuring influential black gamers, ultimately establishing Gaming While Black as a platform for representation and celebration of black gaming culture. This content not only garnered significant awareness for Doritos, but also highlighted the unique voices and perspectives within the gaming community, fostering a more inclusive and diverse gaming space.