Experiential Sizzle

Develop and execute a captivating advertising piece for the first-ever inter-branch Department of Defense (D.O.D.) led esports tournament, featuring collaboration between the Air Force, Marines, Navy, Army, and HALO (the video game) representatives.

Effectively capture the essence of this groundbreaking event, highlighting the innovative aspects, excitement, and collaboration between military branches and the gaming industry, while enticing viewers and driving engagement for the tournament as well as increase buy-in at D.O.D.

We seamlessly integrated stunning visuals, dynamic gameplay footage, and inspiring interviews from military personnel and esports veterans. This powerful combination showcased the spirit of camaraderie, innovation, and thrilling competition, resulting in a compelling, captivating advertisement that successfully increased interest and participation in the esports event.