Digital Health Content Innovation

Building and managing a digital health innovation lab while collaborating with a large number of institutional stakeholders, handling budget responsibilities, and envisioning a long-term strategy for the lab.

To significantly improve the department's online presence, increase engagement across platforms, and enhance patient outcomes by utilizing innovative digital strategies and fostering meaningful collaborations.

As a key member of the team, contributed to the successful relaunch of the lab's website, tripling traffic and doubling conversions. Collaborated with team members to revamp social media operations, leading to a 100x increase in engagement. Played a leadership role in managing digital campaigns that improved clinical trial recruitment, increased event participation, and boosted patient referrals, resulting in an 18% increase in quarterly oncology appointments. Additionally, worked closely with team members to foster collaboration with PBS to promote the premiere of Ken Burns' documentary “Cancer the Emperor of All Maladies,” generating the largest social media conversation around cancer care and research with over 17,000 contributors.