Empowering Scholastic's Creative Vision

As the Creative Video Director at Scholastic, the task was to manage multiple formats and content types, while also integrating corporate-wide campaigns. Balancing production management and budgets was essential to support the growth and maintenance of Scholastic's brand presence as well as adopting strict brand-voice policies for a company trusted by parents for over 100 years.

The primary objective was to create engaging and memorable video content that would generate millions of views and impressions, solidifying Scholastic's reputation and setting the stage for continued success in the next century.

By skillfully directing the creative team, we successfully produced a wide range of high-quality content. We integrated innovative campaigns across the organization, managing production and budgets effectively. Our team's work ultimately garnered millions of views and impressions, strengthening Scholastic's brand presence and paving the way for a thriving future.